Know your customers
Posted: Mon Mar 02, 2009 7:10 pm
A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained, "When I got posted to the Middle East , I was very confident that I would make a good sales pitch for Coke, because it's virtually unknown there.
But I had a problem I didn't know how to speak Arabic.
So I planned to convey the message through three posters...
First poster - A man lying in the hot desert sand...totally exhausted and fainting.
Second poster - man is drinking our Cola.
Third poster - Our man is now totally refreshed, jogging across the sand.
Then these posters were pasted all over the place.
"That should have worked," said the friend.
The salesman replied, "I also didn't realize that Arabs read from right to left".
Warmie
The salesman explained, "When I got posted to the Middle East , I was very confident that I would make a good sales pitch for Coke, because it's virtually unknown there.
But I had a problem I didn't know how to speak Arabic.
So I planned to convey the message through three posters...
First poster - A man lying in the hot desert sand...totally exhausted and fainting.
Second poster - man is drinking our Cola.
Third poster - Our man is now totally refreshed, jogging across the sand.
Then these posters were pasted all over the place.
"That should have worked," said the friend.
The salesman replied, "I also didn't realize that Arabs read from right to left".
Warmie
